WBS for Search Engine Optimization Project

WBS for Search Engine Optimization Project Plan– Existing Site

1. Project Planning

1.1. Understand project objectives

1.1.1. Target auditence

1.1.2. Sales / Revenue

1.1.3. Marketing

1.1.4. Service

1.2. Project scope document

1.3. Quality management plan

1.4. Assemble project team

1.5. Project kick off

2. Competitive Analysis

2.1. Query major search engines

2.2. Advertisers and advertising programs

2.3. Page Ranking

3. Keyword research

3.1. Keyword selection

4. Website Review

4.1. S.W.O.T analysis

4.1.1. Site design review

4.1.2. Site technical review

4.1.3. Script review

4.2. Site usability analysis

4.3. Link assessment

4.3.1. Inbound links

4.3.2. Internal links

4.4. Layout and navigation

4.5. SEO Status Review

4.5.1. Keyword density analysis

4.5.2. Search engine rank benchmark

5. Website Enhancement

5.1. Layout

5.2. Content

5.2.1. New content development

5.2.2. Existing content update

5.3. HTML tag optimizations

5.4. Generate Site Map

6. Search Engine Submission

6.1. Identify major directories

6.2. Identify topical directories

7. Link Building Plan

7.1. Identify target communities

8. SEO Status Reporting

9. Site Maintenance

9.1. Change management

9.1.1. Feedback management plan

9.1.2. Content management plan



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